LG Electronics LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV

Beautiful Picture, Powered by Intelligence

Enjoy outstanding picture powered by the 7 AI Processor 4K Gen6. Experience everything from movies to sports in vibrant color and incredible depth for an immersive viewing experience.

Bigger Is Always Better

Experience the big screen right from your couch with an LG TV.

A New Standard of "Movie Magic"

Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision(TM) for extraordinary color, contrast and brightness. Land in the center of the action with LG's FILMMAKER MODE(TM), allowing you to see films just as the director intended.

Streaming Starts Here (300+ Free LG Channels)

Instant access to over 300+ free LG channels, 3 with everything from comedy to movies to sports.

Smart TV, Simplified

Less searching, more streaming, thanks to the next generation of ThinQ AI and webOS. Enjoy your favorite content, including fitness, sports, entertainment and more. 2 With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for.

Perfect Black, Infinite Contrast, Smooth Motion

LG OLED has over 8.3 million self-lit pixels that turn on and off individually for perfect black and incredible colors, with contrast you can't get from anywhere else but OLED. Take in the action with a native 120Hz refresh rate for smooth, lifelike movement whether you love sports, movies, games or all of the above.

Up Your Game

Make it the best gaming experience with LG Game Optimizer and Game Dashboard by quickly adjusting all your game settings in one location.

Sleek and Streamlined

Now, you won't want to hide your television. With an unbelievably slim design, it fits seamlessly into your space.

Movie Theater Sound at Home with Dolby Atmos(R)

Surround yourself with audio that moves you with Dolby Atmos(R), 6 a revolutionary spatial sound technology for an extraordinarily immersive experience.

Immersion with AI Sound

The 7 AI Processor 4K Gen6 enables AI Sound Pro so you can feel the action all around you as it automatically up-mixes 2 channel audio into virtual 5.1.2 channel sound for an immersive audio experience. Upgrade your listening experience even further by pairing your TV with an LG sound bar. 5

10 Years Later, Our Best Keeps Getting Better

We're celebrating a decade of brilliance 1 that shows no sign of stopping. LG OLED's iconic self-lit pixels shine brighter than before.

Console-Like Cloud Gaming

With the seamless addition of GeForce Now, there's a whole cloud of games waiting for you to play. 4 Rediscover games you love, and find new favorites straight from your television.